Who We Are

We are a women-owned luxury loungewear brand that blends the timeless artistry of Indian block prints with the soft indulgence of modern fabrics. Each piece is designed to feel like home yet carry the quiet elegance of a statement — clothing that celebrates your presence as much as your comfort.

Heritage & Craft

Our collections are born in the hands of artisans whose wooden blocks still meet cotton with a rhythm passed down through generations. Indigo pools, sun-warmed madder reds, and paisleys that ripple like water — every motif whispers of a cultural legacy lovingly preserved. By wearing Paisley Affair, you are wrapped in centuries of artistry made anew for the modern woman.

Empowerment & Naming

Each print carries a name — and with it, the story of an inspiring woman. From boundary-breaking artists to quiet leaders who changed their communities, these women’s voices live on in our fabrics. In this way, every garment becomes more than what you wear — it becomes a reminder of strength, grace, and the stories that shape us.

Luxury Comfort & Sustainability

Crafted from buttery-soft, breathable cotton, our loungewear drapes fluidly against your skin, inviting ease into every moment of your day. We honor the earth and its people by working in small batches, using azo-free dyes, and supporting artisan communities with fair, ethical trade. Luxury here is not excess — it is intention.

Closing Invitation

Paisley Affair is more than loungewear. It is wearable storytelling — an embrace of heritage, a celebration of women, a softness you can live in. Step into a collection where your dreams, your comfort, and your story intertwine.

A Note from Our Founder

Paisley Affair was born from both memory and longing — the memory of watching artisans carve paisleys into wood with patient hands, and the longing to see that artistry cherished in the modern world. As a woman, I wanted loungewear that honored comfort, but also honored us — our journeys, our heritage, our voices.

What began as a love letter to craftsmanship has grown into a women-owned brand committed to sustainability, storytelling, and the quiet luxury of living beautifully. Each piece we create is a reminder that what you wear can be both softness and strength — a reflection of you.

With gratitude,
Ruchi